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Digital Marketing Automation Strategy & Management

It's Time to Get Personal (and Save Time Doing It!)

If you’re a large brand with a high volume of data, you understand the time commitment of the manual marketing tasks involved in nurturing prospects. While automating your least favorite marketing chores sounds like a dream, marketing automation is not always a quick fix. But if you’ve got more data than you know what to do with, investing time and effort into transforming repetitive marketing messages into a well-oiled, lead nurturing machine can be more than worth it.

Marketing automation empowers brands to automate repetitive tasks to make marketing efforts more effective and efficient. With the right automation in place, you can nurture prospects with highly personalized, useful content to help close leads and generate revenue. At NordicClick we ensure the necessary data is present, content is personalized, and automations are set up, to show your prospects you’re with them every step of the way.

Contact us today for a free marketing automation assessment and management quote.

CONTACT US

EMAIL/MARKETING AUTOMATION
Email automation is the ability to send time or action triggered emails to subscribers with relevant information. Automation is useful for a variety of different marketing purposes. We use the following platforms to develop strategies around how to best reach these subscribers.

  • Salesforce Marketing Cloud: A customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
  • Pardot development: A software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.
  • Bronto (Email): A Marketing Platform includes the ability to build flowcharts for campaigns, automate the campaigns, and report on the results.
  • MailChimp: An all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.
  • Marketo: A marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.
  • Hubspot: A developer and marketer of software products for inbound marketing and sales.
  • Campaign Monitor: A global technology company that provides an email marketing platform that’s easy to use yet extremely powerful.

Where We Excel

  • Building scalable & repeatable automated campaigns
  • Integrating external data sources (from a CRM, data-mart or data warehouse) into various email platforms
  • Building responsive and reusable templates
  • Proper formatting of creative
  • Executing campaigns
  • Filling in skill or resource gaps
  • Deliverability and open rate optimization
  • Rescue and recovery from ISP blockage
  • Landing page development, testing, and deployment
  • Full and partial program audits (deliverability, platform settings, list health, creative & templates, tracking & reporting, available functionality & gap analysis)
  • Integrating and leveraging third party services like Movable Ink

Our Process

Strategize
First, we develop a custom strategy to transform repetitive marketing tasks into fully optimized system to help you reach your?goals.

Build
Next, we roll up our sleeves to bring the plan to life, with landing page templates, drip campaigns, lead nurture messaging, and?more.

Implement
We test, test, test to uncover any potential hiccups—and launch! We’ve got you covered with backend management and?troubleshooting.

Analyze & Report
As we continue to use these automated systems, we evaluate performance and make recommendations for further?optimization.

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